Full-service (Full-price) brokers are the traditional broker’s who offers almost kind of investment options and advisory to its customers. They are big name broker which also have a bank operation associated with them.
This includes trading in stock (equity), Future & Options, commodities and currency derivatives, Investment in Mutual Funds, IPO’s, Fixed Deposits and Bonds, Life Insurance and General Insurance. They also provide Wealth Management and Investment Planning services to individual as well as corporate customers.
Full Service Brokers have their own research teams which helps the customer in their financial planning. They regularly publish newsletters like market watch where they provide research reports, stock tips and recommendations to their customers.
The service they offer comes at a cost. There services charges, fees and brokerages are higher from discount brokers. They charges brokerage based on a certain % of the trade value.
Most of the stock brokers in India are full-service brokers. Some popular names are ICICI Securities Pvt Ltd, HDFC Securities Ltd, Kotak Securities Ltd.